“Threats Are No Joke!” Public Awareness Campaign Launches
As Texas students return to school this fall, the Texas School Safety Center has just launched a public awareness campaign to educate students and parents about the serious consequences of making or sharing threats.
Intended for grades 4-12, the campaign includes a powerful PSA video and supporting resources for educators and parents to share the message, “Threats Are No Joke! Don’t do it. Don’t share it. Report it!”
The video depicts how a single text message shared among students can quickly escalate into chaos, triggering fear, confusion and a full law enforcement response. This PSA serves as a critical reminder that there’s no such thing as “just a joke” when it comes to threats about school violence, school safety or harm to others.
